CONCLUSION: HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? There's no clear answer, no one size fits all response, but as long as you ensure you recognise the ad space you offer, honour the direct connection to your amazing audience, factor in your out-goings and value your time, skill and talents, you're on your way.
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The global influencer market size hit a record $13.8 billion USD in 2021, over double what it was in 2019. All that cash isn't only for ultra-rich celebrities, either. 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8% have between 20,000 and 100,000, and only 6.5% of influencers have over 100,000 followers.
The amount of money paid for such content depends on the scope of work you're doing (IG Stories vs posts vs IGTV vs YouTube vs blogs, and on and on) to work with and the scope of the work you're doing. In a survey by Shopify, 42 percent of influencers surveyed said they charged $200 to $400 per post.
Industry Wise Salaries of Content Creators. Let's talk about the salaries that content creators can make based on the industry they work in. Social media content creators earn more than those in journalism or content marketing. The data reveals that social media content creators can make around $44,000 - $72,000 yearly.
While ZipRecruiter is seeing salaries as high as $96,400 and as low as $22,045, the majority of Instagram Content Creator salaries currently range between $91,900 (25th percentile) to $95,700 (75th percentile) with top earners (90th percentile) making $95,653 annually in Florida.
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instagram content creator salary